A (relatively) recent update to the ubiquitous "Did You Know" video sheds some very interesting light on convergence and how social media is changing the media landscape. 

So what, you might ask? Watch this 4 minute video and see for yourself.

A few key highlights:

• Newspaper circulation is down 7 million over the last 25 years, but unique readers of online newspapers are up 30 million in the past 5 years.
• In 2009, traditional advertising is in steep decline
  • Newspaper down 18.7%
  • T.V. down 10.1%
  • Radio down 11.7%
  • Magazine readership down 14.8%
• Digital advertising however is growing rapidly.

• 10,000,000 - The number of unique visitors ABC, NBC, and CBS get every month, collectively.
  • These businesses have been around for a combined 200 years.
• 250,000,000 - The number of unique visitors Myspace, YouTube, and Facebook get every month, collectively.
  • None of these properties existed 6 years ago.

• 93% of American adults have a cell phone.

• In February 2008, John McCain raised $11 Million via traditional methods (fundraisers, etc).
• That same month, Barack Obama attended NO campaign fundraisers... and raised $55 Million through leveraging online social networks in 29 days.

• The mobile device will be the world's primary connection tool to the Internet by 2020.