SEO – One Time
Research • Keyword phrase research for up to 30 keywords or phrases.
• Provide recommendations for keywords and promotional call to action items on the website.
• Acceptance and delivery of up to 15 final keyword phrases by the client.
Strategy • Research online competitors for accepted keyword phrases and generate report for traffic and rankings
benchmark.
• Benchmark current traffic & search engine rankings.
• Recommendations for vertical marketing links back to the client website.
• Keyword Density research on accepted keyword phrases.
• Develop and deliver keyword density documentation for client to develop content.
• Client delivers website content for marketing.
Optimization • Quality assurance compliance on a 40-point SEO Developer Checklist.
• Site submissions and website registrations to known search engines and directories.
• Deployment of all SEO and project launch.
Monthly Monitoring & Maintenance • Search Engine Ranking Reports
• Traffic evaluation & Click-through Reports
• Recommendations on future optimizations
SEO - Campaign
Search Engine Optimization • Includes the Research, Strategy, and Optimization of our initial Search Engine Optimization listed above in addition to the Goal Tracking and Complete Campaign Analysis below.
Goal Tracking - Conversions • Establish one (1) goal to track for the life of the campaign including:
o Referral – which keywords from which engine is matching our goal
o Page Views – tracks the information looked at per goal
o Action – tracks the follow-through action of the goal
• Monthly changes and optimizations for our goal.
Complete Campaign Analysis • Search Engine Ranking Reports
• Traffic evaluation & Click-through Reports
• Keyword Report – Conversions, page-views, exits, and search engines
• Vertical Analysis
• Competitor Analysis – tracking new entries or jumps in placement for competitors
• Re-optimizations based on our conclusions of the above research reports each month