I've been blessed to be married to my wife for 12 years now. Every so often she comes to me and asks me to paint something, generally a room in the house. I'm sure you can relate. There's not really anything overtly wrong about the existing paint color, so why then the change? Sometimes it's the simple act of just freshening up the room.

Just like we freshen up our homes, our websites deserve some tender loving care too. An outdated or static website does not communicate the health, progress, or stability site owners are striving to achieve. A logical and often asked question by clients and friends is how often a site should be updated?

How often should my website content be updated?

A general rule of thumb is that your site content should be updated as frequently as you want your site visitors to visit your website. The best analogy I've come up with is that of a morning newspaper. If you read the paper each day, you want fresh content each day.  If you get a paper each day and the headline and articles are the same day after day you will certainly stop reading that paper.

How often should my website design be updated? 

This one's a little trickier, as there are a few factors at play. While there's no hard and fast rule about updating your site, your website design should probably be updated about every other year. While this is more of an art than a science, changing your design too fast can communicate instability (sooner than 12 months) but wait too long and not only does your site look outdated but is most likely not taking advantage of browser advances and design styles as well.

So, content should be updated as often as you want your site visitors to return and a rule of thumb on design is around every 18 - 24 months.

Certain to practice what we preach, you'll notice that the Immerseme site just got a new coat of paint as well. We hope you like it!