Local online advertising is flattening out in 2009 but online spending continues to increase.  This may be a good time for your business to shift from traditional media to local niche marketing.  Banner ads are not the way to go, however, ppc text-based ads such as Google AdWords may show better ROI.

Traditional forms of interactive advertising such as banner ads are quickly falling out of favor and site publishers should begin looking at expanding their ad arsenal with other offerings. BorrellA Associates, Inc.