Google announced last week that Facebook content is now available in Google's real-time search.  To use real-time search from Google.com, Click "Show Options" then "Latest" or "Updates".  

Good SEO strategy should also include social networking sites like Facebook and Twitter.  Having a strong presence in social networking gives your business or organization website more doorways to the web community and more opportunities to be found and indexed by search engines. 

Here it is straight from the horses mouth: Google ignores keyword meta tags.  This has been the case for many years, but some search engine optimizers still use keyword meta tags for smaller search engines.  Using keyword meta tags is in no way harmful, but they won't help you with Google.  Here is a video clip of Matt Cutts from the Google Quality team saying it in his own words:

Google is going to start providing links to relevant page sections intheir search results.  These are going to be done algorithmically sothere is no way to manipulate them.  However, Google recommends thatpages with lots of content should have a table of contents that linksto various sections of the page.  This along with a descriptive anchorat the beginning of the section will help to increase the likelihoodthat a page's sections will get listed below the main search result forthat page.  The section anchor will likely provide thecontent for the link on the Google search result page. 

The benefit to searcher is that they can find content relevant to theirsearch query without having to scroll down the page. The benefit to thewebsite publisher is that searchers will be more likely to click to apage if the link appears to be more relevant.

A recent report from Nielsen continues to speak to the increased validation of Facebook Advertising.  "Online advertising remains strong, even as ad spending has decreased across other media, and MySpace has benefited from this trend with several large-scale campaigns from auto makers. But in recent months, Facebook has surpassed MySpace in terms of monthly unique audience and stickiness: its monthly unique audience grew 177 percent in the last year compared to a 9 percent decrease for MySpace and time per person on Facebook went from 1 hour 8 minutes in March 2008 to 3 hours 16 minutes in March 2009." (more).

Part of Immerseme's Search Engine Optimization services includes creating and managing Facebook advertising campaigns. The MET Church in Houston, TX, one of our current clients has generated tremendous success with Facebook Advertising:

From period 02/09/2009 to 04/16/2009

Impressions: 3,509,617
Cost: 745.03
Clicks: 1,522
Average Cost Per Click: 0.49
Average Cost Per Thousand Impressions: 0.21

Contact us to discuss your traffic needs!