Posted on May 31st, 2012 | No comments yet
Let’s just start off by saying this: 84% of Small Businesses that implement a Mobile Marketing effort have seen a significant increase in new business. That’s quite the majority. The statistic comes from a study produced by Web.com.
Check out this short infographic from the Web.com team:
A few of the notable statistics from this business that blow our mind:
- 1/4 of smartphone users who search for a local business on their phone made a purchase in-store
- 49% of smartphone users looked up the location of the store/business on a map
- OVER HALF called the business from their smartphone after searching for the local business
If you have a smartphone, these numbers are not too hard to believe. We’ve all been on the road and used our smartphone to search for the closest hotel, the closest gas station, or the phone number for the store that we got lost driving to.
Are you one of the 61% of small businesses who are not using mobile marketing strategies? If so, ask yourself why you’re not taking advantage of this proven successful strategy. Not only do small businesses see great increase in new local customers, but the cost of this form of marketing is much less than their more traditional counterparts.
So how do you go about implementing mobile marketing strategies? Invest in your mobile presence! What are customers finding (or not finding) when they look for you using a smartphone? Can they clearly see what you offer? Is the website “too big” for their smartphone screen? Is there an easy way for them to find your physical location? Can they call you by clicking on a link? Can they actually make a purchase right there from their smartphone?
If your answer to any of these questions is “no”, then you need to look into a mobile marketing strategy for your small business. Lucky for you, we know exactly how to do that. We’ll take your website to the next level, whether your customers are on sitting in front of a PC or driving down I-10 looking at your site from their iPhone or Android. Contact us or check out ImmersemeMobile.