Posted on February 28th, 2012 | No comments yet
I was sitting on an airport shuttle today when I realized something. Every single person, including myself, was staring at their smartphone. Whether we’re checking emails, reading articles, texting, or surfing the web, we are actively and constantly engaged in online activity with our handy dandy mobile devices. Is this becoming more of “the norm” than staring at a laptop?
Logically, it makes sense. It’s so much easier to pull out our phone than it is to lug out the laptop. It’s easy access and can be easily slipped back into your pocket when it is time to get off the shuttle. We’ve taken the “crackberry” to a whole new level and businesses are starting to notice.
Search Engine Land is reporting that in the year 2012, 1 Billion people will use their smartphone as their primary internet access point. According to Google’s most recent study on mobile devices, we’ve also learned a few more fun facts about the smartphone user:
- They notice mobile ads
- They are crazy about apps
- They watch a lot of online videos
- They are frequent users of social networks
- They seek local information
- After they find the local info they are looking for, they take action
There is so much more that we have learned from these studies, and we can continue to dive into these areas in the future, but now more than ever we are picking up on the fact that businesses need to use new media to speak to their target audience and meet them where they are. And where they are is on their smartphones.
Immerseme has launched our ImmersemeMobile division for this very reason. We are here to help businesses use smartphones and tablets to advance their message to the smartphone users. Consumers are on the go and are accessing the internet while they are out and about. Are you reaching them where they are?